Episode 23 with ALI FENWICK: When Google Knows You Better Than Your Own Mom (And What Behavioral Science Can Do About It)
“The application of AI in behavioral economics is creating amazing opportunities for how we can do our science - targeting heteregenous samples and personlizing nudges on-the-go … all the more reason though to rethink policies and issues of consent so we can prevent another Cambridge Analytica.”
Ali Fenwick is Managing Partner and head of Behavioral Insights at LEAD TCM&L and Professor of organizational behavior at Hult International School of Business. By using the scientific method and modern-day data science applications, Ali and his team at LEAD TCML run behavioral experiments and design behavioral interventions for business organizations, educational institutions, sports teams, government, and non-government agencies. Ali specializes in the application of behavioral interventions for business improvement, government policy design, communication effectiveness, talent management, mobile application design, and psychographic profiling. He’s led research and commercial teams in Automotive, Telecom, Healthcare, Pharma, Banking, Food Ingredients and Higher Education. In the field of Innovation and Entrepreneurship, Ali enables startups and organizations to incubate and accelerate innovation. Through the provisioning of education, keynotes, hack-athons, organizational design, stakeholder meetings, and people management, he supports organizations to build a culture for innovation and transform creative ideas into practical solutions. Ali has an MBA from Rotterdam School of Management and a PhD in OB from Nyenrode Business University.