Episode 29 with APRIL VELLACOTT: The Importance of Democratizing (Behavioral) Science

As a Behavioural Consulting Lead at Cowry, April helps clients to solve business problems using behavioural science. April has been studying the field of human behaviour for nearly a decade, and holds degrees in Psychology and Behaviour Change. At the University of St Andrews she focussed on how evolutionary forces have shaped modern day behaviour and conducted research on facial perception. During her master’s degree at UCL she wrote a thesis on how behavioural science could be used to enhance cyber security in the Internet of Things. Recently, April co-authored Ripple with Jez Groom, which brings to life how small nudges from behavioural science can snowball into big effects for businesses.

Important links

• Say hi 👋 to April:

LinkedIn | Twitter | Cowry Consulting

• The Perception Lab

• Ripple: The Big Effects of Small Behaviour Changes in Business

• COVID-19: 5 Human-Centered Design Principles to Guide Leaders in a Crisis

• Facial Skin Coloration Affects Perceived Health of Human Faces

• Nick Rule - face perception

• Ovulatory Shift Hypothesis

• The file-drawer effect in psychology and science

• Replication crisis in psychology

• C-factors and approach of Cowry