Episode 20 with NANCY DUARTE: Behind Every Behavior There's a Story to Tell
“To shape data is to shape a story … so that you get people to take action.”
Nancy Duarte is a communication expert who has been featured in Fortune, Time Magazine, Forbes, Fast Company, Wired, Wall Street Journal, New York Times, Los Angeles Times, Cosmopolitan Magazine, and CNN. Her firm, Duarte, Inc., is the global leader behind some of the most influential visual messages in business and culture. As a persuasion specialist, she cracked the code for effectively incorporating story patterns into business communications.
Duarte, Inc. is the largest design firm in Silicon Valley, as well as the fifth largest female employer in the area. Nancy has won several prestigious awards for communications and entrepreneurship and was recently honored in Watermark’s “Women Who Have Made Their Mark” ceremony. Nancy has 30 years of experience working with global companies and thought leaders, and she has influenced how the world perceives some of the most important brands and entities, including Apple, Cisco, Citrix, Food Network, GE, Google, HP, TED, and the World Bank. Her Ted talk has over 2 millions. Nancy is the author of 6 books, which include her latest called ‘DataStory: Explain Data and Inspire Action Through Story.’