Episode 18 with NATE ANDORSKY: Infusing Behavioral Science with a Little Thing Called Technology
“In some cases, insights from behavioral science are just being sprinkled on top of products only after they’ve been created … but if we can get to a place where the science is built into the core of the product, it makes it that much more powerful.”
Nate Andorsky is the co-founder and CEO of Creative Science, a company using behavioral economics to build technology and digital strategies for today’s most innovative companies. Nate in his role of CEO helps blend behavioral economics, design and technology to facilitate social innovators move people to action, empowering clients to dream bigger by creating digital experiences, which at their core are human experiences. Prior to Creative Science, he was a team member at the Startup America Partnership, a nonprofit led by Steve Case to help build entrepreneurial communities through the US. He geeks out about technology and the ways it can motivate people to do good. Nate has been featured in Forbes, Huffington Post, and Inc. Magazine.
Important links
Say hi 👋 to Nate:
Stink-eye, Other Expressions Likely Originated As Survival Mechanisms
Nike brand strategy: emotional branding using the story of heroism
Beyond A vs. B: How to get better results with better experiment design
Lemonade’s 2019 Product In Review: Blond wigs, weird bots, and ad fails
The effectiveness of online and blended learning: A meta-analysis of the empirical literature