Episode 27 with ROB HAISFIELD: How Products Tell Us About Ourselves
“In product use there’s a powerful source of learning for us as behavioral strategists and designers: How can we make this the best product FOR the user — by learning ABOUT the user?”
Rob is CEO of a behavior design and gamification consultancy called Influence Insights (https://www.influenceinsights.io/) where he works with tech companies to make products users love through the application of behavioral science and video game design principles. He’s also a behavioral product strategist for a startup foundry called Spark Wave (https://www.sparkwave.tech/) where he helps build products from the ground up to accelerate the pace of behavioral science and apply its insights to people's lives.