Episode 17 with STUART KING: Changing the Behavior of the WHOLE Person
“Nudges work when they work. But when you target complex, ongoing behaviors, such as the change to a healthy active lifestyle, nudges may fail because they don’t account for the broader sociological principles … they don’t link behaviors to things that matter like deep-rooted identities and lifestyle preferences.”
Stuart King is the CEO and Founder of BeeZee Bodies, a behavior change service design helping individuals develop highesst quality weight management plans using evidence-based methodologies and approaches. Stuart and the team work with local groups and authorities to implement the new Whole Systems Approach to Obesity in ensuring that the system as a whole works to benefit individuals improve their health and wellbeing, and as a result, their weight. Before he’s been a lifestyle policy implementation manager for Public Health England. Stuart is also the host of an amazing podcast called Real World Behavioral Science -- where he talks about Changing the Public's Health For Good. Stuart has a BSc in Sports Science and an Msc in Physical Activity Health and Well Being.
Important links
Say hi 👋 to Stuart:
Eat That Frog (Brian Tracy)