Episode 3 with DILIP SOMAN: How the Behavioral Experts Got to Where We Are Today
"The cost of gathering evidence has gone down … and if you push the cost of experimentation down to reasonably lower levels, the demand for behavioral science in organizations will go up."
Dilip Soman (@dilipsoman) is the Canada Resarch Chair in Behavioural Science and Economics at University of Toronto’s Rotman School of Management, and serves as a Director of the Behaviorual Economics in Action Research Centre at Rotman (BEAR). He is the author of “The Last Mile” and teaches a hugely popular MOOC called BE101X: Behavioral Economics in Action.
Important links
Say hi 👋 to Dilip: