Episode 3 with DILIP SOMAN: How the Behavioral Experts Got to Where We Are Today

"The cost of gathering evidence has gone down … and if you push the cost of experimentation down to reasonably lower levels, the demand for behavioral science in organizations will go up."

Dilip Soman (@dilipsoman) is the Canada Resarch Chair in Behavioural Science and Economics at University of Toronto’s Rotman School of Management, and serves as a Director of the Behaviorual Economics in Action Research Centre at Rotman (BEAR). He is the author of “The Last Mile” and teaches a hugely popular MOOC called BE101X: Behavioral Economics in Action.

Important links

• Say hi 👋 to Dilip:

Twitter | Rotman | Book | LinkedIn

• BehavioralScientist.org

• Robin Hogarth

• Chicago Booth Center for Decision Research

• Nudge: Improving Decisions About Health, Wealth, and Happiness

• The Last Mile: Creating Social and Economic Value from Behavioural Insights

• Behavioural Economics in Action at Rotman (BEAR)

• How Should Organizations Best Embed and Harness Behavioural Insights? A Playbook