Episode 50 with MATEJ SUCHA: Driving Behavior Change in Business

VISUALS BY IRIS DENG.

Matej is the founder of MINDWORX, a unique consulting company helping clients understand and use insight from psychology and behavioral economics in domains like marketing, sales, HR and behavior change. He discovered behavioral economics during his studies at the University of Copenhagen in Denmark and ETH Zürich in Switzerland. After gaining experience in the corporate world, he quit in 2015 and fully focused on MINDWORX. Nowadays they are consulting for banks, insurance companies, the telco industry and many more. Matej’s most recent endeavor is a first of its kind online Masterclass Psychology and Behavioral Economics in Marketing where he collaborated with some of the greatest minds from the field.

Important links

• Say hi 👋 to Matej:

  LinkedIn | MINDWORX

• InsideBE.com

• Behavioral Economics and Psychology in Marketing (Masterclass)

  • Discount voucher: BSPODCAST

• Episode 23 with Ali Fenwick

• Why Are You Panic Working? Try This Instead

• The Un-Ignorable Link Between Ex and Cx

• Zero As a Special Price: The True Value of Free Products

• The Behavioral Scientist’s Ethics Checklist